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Hathaway & Lane Digital

Hathaway & Lane Digital

Intelligence in KPI

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Services

SERVICES

I help you find the KPI in your business and fix it FAST. Let’s take a look at your:

  • Items per order trends
  • Inventory optimization
  • and forecasting, modeling scenarios

In business, if you don’t have a plan B, you don’t have a plan. Let’s get you one now!

What to Expect With Pricing

I am affordable and my fees are project or retainer-based. With just three years of sales or product data, three years of high level P&Ls and access to google analytics I can 100X my fee (not kidding) and help you stop leaving money on the table.

Get confidence around numbers now. 80% of my clients are on an ongoing monthly retainer and 20% of my clients ask for short term projects.

Contact Ken

Circulation Planning

  • Develop promotional contact plans with corresponding revenue and weekly order forecasts.
  • Execute plan including merge/purge management, list and printer coordination.
  • Develop and implement New-to-File buyer programs.
  • Campaign Management from Start to Finish.
  • Performance Analysis.

Internet Marketing Strategy

  • Internet Integration
  • Email Marketing
  • Website Design consultation
  • Competitive evaluation
  • Website “Diagnostic” check
  • Manage Search Engine Optimization
  • Pay-per-Click Management

Segmentation Analysis/ Database Modeling

  • Identify, acquire and maximize profitability of existing and potential customers
  • Data enhancement services available

Marketing Program Development

  • Loyalty
  • Retention
  • Acquisition
  • Penetration

Strategic Planning

  • Serve as facilitator
  • Objective, Strategy & Tactics development
  • Start-up, spin-off, acquisition or existing business
  • Services include Financial Planning

Competition Review

  • Track the mailing patterns of your competition
  • Competitive trend analysis for pagination and pricing plans
Sleep Better, Email me now!

Pricing, Sales and Inventory Forecasting, Reporting and Analysis

  • Gross Margin Planning
  • Pre-season and in-season forecasts

Market Research and Analysis

  • Focus Groups
  • Reports, analysis and recommendations
  • Customer Service Satisfaction Surveys – Including compilation and reporting

Merchandise Planning and Analysis

  • Work with your merchants to develop new category strategies
  • Assortment Planning & Pagination
  • Develop merchandise synergies for improved average order
  • Product expertise in Consumer and BTB – Category coverage of Gifts, Food, Horticulture, Wine, Travel, Home/Garden Décor, Jewelry, Financial, Office Supplies

Catalogue Print/Production Support Services

  • Catalogue Press Checks
  • Print Buying/Negotiating
  • Copy Writing, Photography, Creative Support

Let’s CHat!

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Contact Ken

108 N 3rd Street Suite 203
Hannibal, MO 63401

Contact Ken

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