SERVICES
I help you find the KPI in your business and fix it FAST. Let’s take a look at your:
- Items per order trends
- Inventory optimization
- and forecasting, modeling scenarios
In business, if you don’t have a plan B, you don’t have a plan. Let’s get you one now!
What to Expect With Pricing
I am affordable and my fees are project or retainer-based. With just three years of sales or product data, three years of high level P&Ls and access to google analytics I can 100X my fee (not kidding) and help you stop leaving money on the table.
Get confidence around numbers now. 80% of my clients are on an ongoing monthly retainer and 20% of my clients ask for short term projects.
Circulation Planning
- Develop promotional contact plans with corresponding revenue and weekly order forecasts.
- Execute plan including merge/purge management, list and printer coordination.
- Develop and implement New-to-File buyer programs.
- Campaign Management from Start to Finish.
- Performance Analysis.
Internet Marketing Strategy
- Internet Integration
- Email Marketing
- Website Design consultation
- Competitive evaluation
- Website “Diagnostic” check
- Manage Search Engine Optimization
- Pay-per-Click Management
Segmentation Analysis/ Database Modeling
- Identify, acquire and maximize profitability of existing and potential customers
- Data enhancement services available
Marketing Program Development
- Loyalty
- Retention
- Acquisition
- Penetration
Strategic Planning
- Serve as facilitator
- Objective, Strategy & Tactics development
- Start-up, spin-off, acquisition or existing business
- Services include Financial Planning
Competition Review
- Track the mailing patterns of your competition
- Competitive trend analysis for pagination and pricing plans
Pricing, Sales and Inventory Forecasting, Reporting and Analysis
- Gross Margin Planning
- Pre-season and in-season forecasts
Market Research and Analysis
- Focus Groups
- Reports, analysis and recommendations
- Customer Service Satisfaction Surveys – Including compilation and reporting
Merchandise Planning and Analysis
- Work with your merchants to develop new category strategies
- Assortment Planning & Pagination
- Develop merchandise synergies for improved average order
- Product expertise in Consumer and BTB – Category coverage of Gifts, Food, Horticulture, Wine, Travel, Home/Garden Décor, Jewelry, Financial, Office Supplies
Catalogue Print/Production Support Services
- Catalogue Press Checks
- Print Buying/Negotiating
- Copy Writing, Photography, Creative Support