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Business & Marketing Consulting Services
Need to think strategically and everyone on your team is too close to it? Need to build & execute a program from scratch? Waiting on data & reports for far too long and everyone is “too busy”?
Give me 10 minutes—at no cost to you—and let’s get going.
Hathaway & Lane Digital applies a unique set of skills — digital, direct marketing, strategy, branding, product, data, and research — to build highly successful marketing programs that:
- Use solid studies and data mining to inspire innovative strategies
- Coalesce into blueprints for action
- Implement that action intelligently and creatively
HLD’s Six Principles of Performance:
- Measurement at all levels ensures ROI
- Customer insights shape the strategy
- Data drives marketing programs
- Marketing programs are segment-sensitive and results-oriented
- Built-in program flexibility accommodates changing market conditions and competitor moves
- Buy-in from key internal stakeholders
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