Clients & Capabilities
Hathaway & Lane Direct possesses a unique set of digital & direct marketing, strategy, branding, product development and research skills to build highly successful targeted marketing programs that:
- Have, at their core, solid research and data mining that inspire innovative strategies
- Are driven by a blueprint for action
- Are implemented intelligently and creatively
Six Principles:
- Measurement is critical at all levels to ensure ROI
- Customer insights drive strategy
- Marketing Programs are substantiated by Data
- Marketing Programs need to be Segment driven and Results-Oriented
- Marketing programs must be flexible enough to react to changing market conditions and competitive activity
- Buy-in by key internal stakeholders is vital to success
Clients & Capabilities – Home & Garden
What’s Included:
- Marketing Research & Analysis
- Brand Building
- Public Relations
- BTB & BTC Marketing Support
Past Clients
Clients & Capabilities – Travel & Hospitality
What’s Included:
- Business Planning
- Contact Management/Segmentation
- Best Customer Model Development
- Acquisition Due Diligence
- RFP Development & Management
- Variable Data Printing
Past Clients
Clients & Capabilities – Food & Gift Marketers
What’s Included:
•Business/Strategic Planning
•Pay-per-Click Marketing
•Email Marketing
•Product Sales & Inventory Forecasting
Past Clients
Clients & Capabilities – Other Niche Marketers
What’s Included:
•Contact Planning
•Database Analysis
•Paper/Print Buying
•CRM Systems
•Merchandise Planning/Pricing
Past Clients
